Twitter Chat Transcripts 
BurrellesLuce has made it easy for you to see the latest transcripts from the industry’s top social media chats and community events all in one place.
MySpace vs. Facebook: Which Site is the Current Cool Kid? 
Sometimes it’s not so easy to tell “cool” from “un-cool” – especially when it comes to social networks and professionals who want to be with the “in crowd.” Although Facebook trumps MySpace with their overall number of users, organizations debating on which site to use should research the demographics and lifestyles of the key users they wish to target and focus their message and branding appropriately. Then they can be sure that both their company and clients are “cool” because they resonate with the preferred target audience.
Free Press Release Distribution Services 
BurrellesLuce blogger, Tressa Robbins has always made it a point to inform media relations professionals of on-going best practices and tips that can make their media outreach more effective. In this retro-post she explains why free release distribution services are not all they are cracked up to be – and why communications practitioners may want to move beyond mere web visibility to garner results that truly matter to clients.
Inside a Las Vegas Newsroom: PRSA Western District Conference 
This post takes a look at some of Las Vegas’ newsrooms via a panel at the PRSA Western District Conference 2011. Emily Neilson, president/GM for 8 New Now, Ken Ritter, staff writer for the Associated Press, and Bruce Spotleson, group publisher for Greenspun Media Group explain how public relations professionals can build stronger relationships with The Media and why The Media must report the way consumers want.
Diane Sawyer, Finding Inspiration: Newseum Reel Journalism, “The China Syndrome,” and Ethics in PR and Journalism. 
The Reel Journalism series looks at how journalism is portrayed in movies and includes discussions with journalists and others who have insight into the movie. TV personality Nick Clooney hosts the series, which is co-produced by American University. Recently, the discussion led to the First Amendment, and how we, as Americans, do not appreciate the rights we have, as well as the ethics of PR and journalism.
